In these modern, ultra-competitive times where businesses compete for customers’ attention with a large group of competitors, it is essential to have a robust online presence.
At the heart of this is a business’s website, through which they can generate leads, convert interest into sales, and promote brand recognition and authority.
A high-quality website designed by a professional web design company allows you to have a 24/7 presence and is a valuable place for information exchange. It also boosts your business’s credibility, allows for market expansion, and provides customer support services at all times. In short, a business website is an essential component of any business success strategy.
That said, simply having a website isn’t sufficient. It has to stand out and impress potential customers while being easy to use. A website that looks like it was created in the 90s isn’t going to capture the attention of your target audience.
In this blog post, we’ll highlight the most important reason to hire a web design agency to ensure that your new website look stands out. So read on!
Create a Reliable Website
For a consumer, there is nothing more frustrating than having a poor experience with a business that you are actively interested in buying a product or service from.
In a physical store, that may be due to poor customer service or a lack of available stock. Online, an unreliable website that doesn’t work as it should is hugely frustrating for consumers.
Put simply, a bad website is terrible for your brand. Websites that frequently crash, have pages that simply won’t load, or are hit-and-miss when it comes to taking online payments are all liable to lose customers for your business.
This also goes for slow websites. Online users will quickly decide to look elsewhere for products or services. Hiring a professional web design company like TFG Media Company will ensure that your website is fully reliable from day one.
Make It Aesthetic and Eye-Catching
Here’s a statistic that every business should know about: it takes just 50 milliseconds for online users to form an opinion about your website. That’s all the time that it takes for a visitor to form a positive or negative opinion. Research tells us that if online users are instantly impressed with a website, they are likely to leave and look elsewhere, possibly with a rival company.
In those 50 milliseconds, it is the aesthetics of your website that are crucial. A website that looks like it is still stuck in the 90s regarding design won’t cut the mustard nowadays.
Take a quick look at your website’s home page or landing page. Are you impressed? Do you feel compelled to stay on the site, or would you rather check out another company’s website?
A professional web design company understands the importance of aesthetics when laying out a business site. At TFG Media Company, we focus on creating websites that pass the 50-millisecond test with flying colors.
Optimize for Search Engines
Search engine optimization (SEO) is a crucial digital marketing strategy that improves your site’s visibility on search engines like Google. The reality is that if your business’s website isn’t ranked on the first page of Google in user searches, it isn’t going to be found.
A well-optimized website for search engine results will see an increase in both the quantity and quality of traffic. Another key strategy for local businesses is local SEO, which aims to increase traffic from within your target location.
Some ways to improve SEO include:
- Improving page loading speed
- Use header tags
- Use outbound links
- Rank for relevant keywords
- Optimize it for mobile devices
- Provide relevant contact information
- Use strong meta descriptions
- Utilize your blog section
- Use infographics
These are just a few ways in which to make your website SEO-friendly. An experienced web design company will tie everything together and make your website visible in online searches.
Give You A Fully-Personalized Design
A website for a plumbing company is equally as crucial to its business as a website is for an orthodontist’s clinic.
That said, these websites are not going to have the same information on their respective sites. They also shouldn’t be expected to look the same, have the same layout, or have the same service or product pages.
When you hire a professional and experienced web design team, you will get a fully personalized and customized website that is unique. Here at TFG Media Company, we create websites that are fully personalized to each business.
We don’t believe in having a ‘one-size-fits-all’ template approach to website design. Instead, we take the time to understand the aims of the business and develop a design that works best for them.
Choose a Professional Web Design Company
A well-designed website is a precious asset for any business. The above reasons for choosing an expert web design company are each as important as the next. Together they come to form a website that sets your business up for success.
Consider your website as an extra employee that never sleeps and is always available to serve your clients. It must have the proper tools to do its job well.
For professional web design and SEO, internet marketing, and IT management services, your No. 1 choice is TFG Media Company.
We are committed to small businesses in the Niagara, Hamilton, and Halton areas. Contact us today and book your free consultation. We look forward to speaking with you.